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Essentials of marketing / E. Jerome McCarthy.

by McCarthy Jerome E | Perreault, William D., Jr [co-author.].

Edition: Fourth edition.Availability: Items available for loan: Sibalom [Call number: 658.8 M13e 1988] (3).

Basic marketing : a managerial approach / E. Jerome McCarthy.

by McCarthy, Jerome E.

Edition: fifth edition.Copyright date: C1975Publisher: Homewood, Illinois : Richard D. Irwin Inc. Availability: Items available for loan: Sibalom [Call number: 658 M18b 1975] (1).