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Basic marketing : a managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Perreault, William D [co-author.].

Edition: Tenth edition.Copyright date: c1990Publisher: Tokyo, Japan : Toppan Co., Ltd. Availability: Items available for loan: Sibalom [Call number: 658.802 M12b 1990] (3).

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Essentials of marketing / E. Jerome McCarthy.

by McCarthy, E. Jerome | Brogowicz, Andrew A [co-author.].

Edition: revised edition.Copyright date: c1982Publisher: Homewood, Illinois : Richard D. Irwin Inc. Availability: Items available for loan: Sibalom [Call number: 658.8 M13 1982] (2).

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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P [Co-author.] | McCarthy, E. Jerome [Co-author.].

Copyright date: c2019Publisher: New York : McGraw-Hill Education, Availability: Items available for loan: Sibalom [Call number: GS 658.5 P455 2019] (1).

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