Understanding services marketing / John E.G. Bateson, k. Douglas Hoffman.

By: Bateson, John E.G
Contributor(s): Hoffman, Douglas K
Copyright date: c2012Publisher: Singapore : Cengage Learning Asia Pte Ltd. : Edition: 4th editionDescription: 502 pages : illustration ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-981-4416-06-1Subject(s): Service industries -- Marketing
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Item type Current location Home library Call number Status Date due Barcode Item holds
Circulation Sibalom
Sibalom
Circulation 		338.47 B3298 2012 (Browse shelf) Available UAMAIN 5064
Circulation Sibalom
Sibalom
Circulation 		338.47 B3298 2012 (Browse shelf) Available UAMAIN 5065
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Includes index.

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