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Principles of marketing/ / Louis E. Boone.

by Boone, Louis E | Kurtz, David L.

Copyright date: c2013Publisher: Singapore : Cengage Learning Asia Pte., Availability: Items available for loan: Sibalom [Call number: 658.8 B7248 2013] (1).

Contemporary marketing / Boone & Kurtz.

by Boone, Louis E | Kurtz, David L [Co-author.].

Edition: 18th ed.Copyright date: c2019Publisher: Boston, Massachusetts : Cengage Learning, Availability: Items available for loan: Sibalom [Call number: 658.8 B7248 2019] (1).