Relationship marketing : successful strategies for the age of the customer / Regis McKenna.

By: McKenna, Regis
Copyright date: c1991Publisher: Menlo Park, California : Addison-Wesley Publishing Company. Description: xiii, 241 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-201-62240-8Subject(s): Marketing | Customer service | High technology -- Marketing
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Circulation 		658.812 M261r 1991 (Browse shelf) Available UAMAIN 11717
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Includes bibliographical references and index.

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