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Advertising and integrated brand promotion/ / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T [Co- author.] | Semenik, Richard J [Co- author.].

Edition: 5th edition.Copyright date: c2009Publisher: Australia : South- Western, Cengage Learning. Availability: Items available for loan: Sibalom [Call number: 659.1 O34 2009] (1).

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Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.

by Johansson, Johny K | Carlson, Kurt A [Co-author.].

Copyright date: c2015Publisher: Los Angeles : SAGE. Availability: Items available for loan: Sibalom [Call number: GS 658.827 J652 2015] (2).

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