Brand stretch : Why 1 in 2 extensions fail and how to beat the odds / David Taylor.

By: Taylor, David
Copyright date: C2004Publisher: England : John Wiley and Sons. Description: 162 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-470-86211-4Subject(s): Brand name products -- Management | Band name products -- Marketing | Brand name products -- Valuation -- management | product management
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Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
Circulation Sibalom
Sibalom
Circulation 		658. 2004 (Browse shelf) 1 Available T 17415
Circulation Sibalom
Sibalom
Circulation 		658.8 T2121 2004 (Browse shelf) 1 Available UAMAIN 30994
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Includes bibliographical references and index.

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