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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane.

Edition: fourth edition.Copyright date: c2013Publisher: Singapore : Pearson Education South Asia Pte Ltd. Availability: Items available for loan: Sibalom [Call number: 658.827 K2928 2013] (1).

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Brand stretch : Why 1 in 2 extensions fail and how to beat the odds / David Taylor.

by Taylor, David.

Copyright date: C2004Publisher: England : John Wiley and Sons. Availability: Items available for loan: Sibalom [Call number: 658. 2004] (2).

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Brand success : How the world's top 100 brands thrive and survive / Matt Haig.

by Haig, Matt.

Copyright date: C2011Publisher: London : Kogan Page. Availability: Items available for loan: Sibalom [Call number: 658.827 H1419 2011] (1).

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