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Advertising and integrated brand promotion/ / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T [Co- author.] | Semenik, Richard J [Co- author.].

Edition: 5th edition.Copyright date: c2009Publisher: Australia : South- Western, Cengage Learning. Availability: Items available for loan: Sibalom [Call number: 659.1 O34 2009] (1).

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Kellogg on advertising and media : the kellogg school of management / Bobby J. Calder.

by Calder, Bobby J.

Copyright date: c2008Publisher: New Jersey : John Wiley & Sons, Inc. Availability: Items available for loan: Sibalom [Call number: 659.111 K29 2008] (1).

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