Lancaster, Geoff. <br/><br/>
Marketing / 
Geoff Lancaster. 
 - xv, 399 pages. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-7506-2055-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--(Marketing Series: Diploma)