Bradley, Frank. <br/><br/>
Marketing management :  providing, communicating and delivering value / 
Frank Bradley. 
 - xxxiv, 990 pages. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-13-065343-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.