Kotler, Philip. <br/><br/>
Marketing :  an introduction / 
Philip Kotler. 
 - xxi, 595 pages. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-13-557745-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.