TY  - BOOK
AU  - Johansson, Johny K.
AU  - Carlson, Kurt A.,
TI  - Contemporary brand management
SN  - 9781452242873
PY  - 2015///
KW  - Branding (Marketing)
KW  - Management
KW  - sears
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -