Johansson, Johny K. <br/><br/>
Contemporary brand management / 
Johny K. Johansson, Kurt A. Carlson. 
 - xi, 258 p. :  ill. ;  23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781452242873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Strategic planning.