TY  - BOOK
AU  - Rowe. Alan J.
AU  - Mason, Richard O.,
AU  - Dickel, Karl E.,
AU  - Mann, Richard B.,
AU  - Mockler, Robert J.,
TI  - Strategic management: a methodological approach 
SN  - 0-201-58638--X
PY  - 1994///
N1  - Includes bibliographical references and index
ER  -