TY - BOOK AU - Weinrauch,J.Donald,. TI - The marketing problem solver T2 - Wiley series on business strategy SN - 0471813095 AV - HF5415 .W366 1987 U1 - 658.8 19 PY - 1987/// CY - New York PB - Wiley KW - Marketing N1 - Includes index; Bibliography: p. 311-312 ER -