Weinrauch, J. Donald,. The marketing problem solver / J. Donald Weinrauch. - New York : Wiley, c1987. - xvi, 319 p. : ill. ; 25 cm. - Wiley series on business strategy . - Wiley series on business strategy. . Includes index. Bibliography: p. 311-312. ISBN: 0471813095 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .W366 1987 Dewey Class. No.: 658.8