TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Guerrilla advertising: cost-effective techniques for small-business success 
SN  - 0395687187
AV  - HF5823 .L52 1994
U1  - 659.1 20
CY  - Boston
PB  - Houghton Mifflin
KW  - Advertising
KW  - Cost effectiveness
KW  - Small business
KW  - Management
KW  - sears
N1  - Booklist, January 1992; Booklist; Adult; Follett Library Resources; Adult
N2  - Provides small businesses with information on advertising, such as focusing your audience, developing an advertising strategy, and staying within budgets
ER  -