Levinson, Jay Conrad. <br/><br/>
Guerrilla advertising :  cost-effective techniques for small-business success / 
Jay Conrad Levinson. 
 - xi, 283 pages ;  23 cm. 
<br/><br/> Booklist, January 1992  Booklist 
<br/><br/> Provides small businesses with information on advertising, such as focusing your audience, developing an advertising strategy, and staying within budgets. 
<br/><br/> Adult  Follett Library Resources.  Adult. 
<br/><br/><label>ISBN: </label>0395687187  $11.95 9780395687185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Cost effectiveness.<br/>Small business--Management.<br/>Small business--Management.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .L52 1994 
<br/><br/><label>Dewey Class. No.: </label>659.1