De Sáez, Eileen Elliott. <br/><br/>
Marketing concepts for libraries and information services / 
Eileen Elliott de Sáez. 
 - 2nd ed. 
 - London :  Facet Pub.,  2002. 
 - xvi, 224 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.<br/>Information services--Marketing.
<br/><br/><label>LC Class. No.: </label>Z716.3  / .D42 2002