The unmanageable consumer /
Yiannis Gabriel & Tim Lang.
- Third edition, 20th anniversary edition.
- xi, 265 pages ; 25 cm.
Includes bibliographical references and index.
The emergence of contemporary consumerism -- The consumer as chooser -- The consumer as communicator -- The consumer as explorer -- The consumer as identity-seeker -- The consumer as hedonist -- The consumer as victim -- The consumer as rebel -- The consumer as activist -- The consumer as citizen -- The consumer as worker -- The unmanageable consumer.