TY  - BOOK
AU  - Kurtz, David L.
AU  - Kurtz, David L.,
AU  - Scheuing, Eberhard E.,
TI  - Sales management: Concepts, practices and cases 
T2  - (Mc Graw-Hill Series in marketing)
SN  - 971-08-4187-4
PY  - 1986///
N1  - Include bibliographical references and index
ER  -