TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Guerrilla marketing excellence: the 50 golden rules for small-business success 
SN  - 0-395-60844-9
AV  - HF5415 .L4793 1993
U1  - 658.8 22
PY  - 1993///]
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Small business
KW  - Management
KW  - Advertising
N1  - Adult; Follett Library Resources; Adult
N2  - Offers fifty rules for achieving excellence in marketing, including so-called golden rules for guiding thinking, effectiveness, marketing materials, and actions
ER  -