Levinson, Jay Conrad. <br/><br/>
Guerrilla marketing excellence :  the 50 golden rules for small-business success / 
Jay Conrad Levinson. 
 - xi, 206 pages ;  23 cm. 
<br/><br/> Offers fifty rules for achieving excellence in marketing, including so-called golden rules for guiding thinking, effectiveness, marketing materials, and actions. 
<br/><br/> Adult  Follett Library Resources.  Adult. 
<br/><br/><label>ISBN: </label>0-395-60844-9 0395608449 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Small business--Management.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L4793 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8