TY  - BOOK
AU  - Martin,Patricia
TI  - RenGen, renaissance generation: the rise of the cultural consumer--and what it means to your business 
SN  - 9781598691344
AV  - HM851 .M375 2007
U1  - 306.301/12 22
PY  - 2007///
CY  - Avon, MA
PB  - Platinum Press
KW  - Information society
KW  - Economic aspects
KW  - Popular culture
KW  - Marketing
KW  - Forecasting
KW  - Social change
KW  - sears
N1  - Includes bibliographical references and index; Includes bibliographical references (p. 223-236) and index; Preconditions for a rebirth -- Seeds of change : how a renaissance begins -- The beautiful mind -- The creative personality -- The economics of the RenGen -- The mind's eye : meet the RenGen aesthetic -- Youth culture -- RenGen spirituality -- The collaborative context : how the RenGen gets things done -- The RenGen company -- The catalytic people of a renaissance -- Second cities of the renaissance -- What will rule in a RenGen?; Adult; Follett Library Resources; Adult
N2  - Argues that America is on the verge of a cultural and intellectual renaissance, discussing such factors as growing interest in aesthetic expression, learning, enlightenment, and social, political, and environmental issues, and explains how to serve these changes with one's business
ER  -