Martin, Patricia,  1956- <br/><br/>
RenGen, renaissance generation :  the rise of the cultural consumer--and what it means to your business / 
 Ren Gen, renaissance generation  Ren Gen  Renaissance generation 
Patricia Martin. 
 - Avon, MA :  Platinum Press,  c2007. 
 - xiv, 241 p. ;  19 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references (p. 223-236) and index. 
<br/><br/>Preconditions for a rebirth -- Seeds of change : how a renaissance begins -- The beautiful mind -- The creative personality -- The economics of the RenGen -- The mind's eye : meet the RenGen aesthetic -- Youth culture -- RenGen spirituality -- The collaborative context : how the RenGen gets things done -- The RenGen company -- The catalytic people of a renaissance -- Second cities of the renaissance -- What will rule in a RenGen? 
<br/><br/> Argues that America is on the verge of a cultural and intellectual renaissance, discussing such factors as growing interest in aesthetic expression, learning, enlightenment, and social, political, and environmental issues, and explains how to serve these changes with one's business. 
<br/><br/> Adult  Follett Library Resources.  Adult. 
<br/><br/><label>ISBN: </label>9781598691344 1598691341 
<br/><br/><label>LCCN: </label>2007003078 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information society--Economic aspects.<br/>Popular culture--Economic aspects.<br/>Marketing--Forecasting.<br/>Social change.<br/>Information society--Economic aspects.<br/>Popular culture--Economic aspects.<br/>Marketing--Forecasting.<br/>Social change.
<br/><br/><label>LC Class. No.: </label>HM851  / .M375 2007 
<br/><br/><label>Dewey Class. No.: </label>306.301/12