Consumer behavior /
Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.
- 10th ed.
- Singapore: : Pearson Education/Prentice Hall, c2010.
- xviii, 518 p., [49 p. : ill. (some col.) ; 26 cm.
Inludes index.
Includes bibliographical references and indexes.
9780135053010 0135053013
2009010869
Consumer behavior. Motivation research (Marketing)