TY  - BOOK
AU  - Pereda, Pedrito Real.
AU  - Pereda, Purisima Pedrialva,
AU  - Castillo, Vicente M.,
TI  - Principles of marketing
SN  - 978-971-9905-75-2
PY  - 2014///
KW  - Marketing
KW  - sears
N1  - Includes bibliographical references
ER  -