Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora. 
 - 16th edition. 
 - xxxiii, 638 pages :  illustration ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Marketing.<br/>Export marketing--Management--Case studies.