TY  - BOOK
AU  - Gamble, John E.
AU  - Thompson, Arthur A.,
AU  - Peteraf, Margaret,
TI  - Essentials of strategic management: the quest for competitive advantage 
SN  - 9781259094842
PY  - 2015///
KW  - Strategic planning
KW  - sears
KW  - Business planning
KW  - Competition
KW  - Case studies
N1  - Includes index
ER  -