Garrovillas, Eduardo P. <br/><br/>
Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners / 
Eduardo P. Garrovillas. 
 - xxvi, 257 p. ;  22 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.