Annacchino, Marc A. <br/><br/>
New product development :  from initial idea to product management / 
Marc A. Annacchino. 
 - xxxii, 567 pages :  illustrations ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Production management.