TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 978-0-470-05076-7
AV  - HF5415.2 .A14 2007
U1  - 658.8/3 22
PY  - 2007///
CY  - Hoboken, NJ
PB  - John Wiley and Sons, Inc
KW  - Marketing research
N1  - Includes index; Includes bibliographical references and index
ER  -