Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day. 
 - 9th ed. 
 - Hoboken, NJ :  John Wiley and Sons, Inc,  c2007. 
 - xvii, 774 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-0-470-05076-7 9780470050767 
<br/><br/><label>Nat. Bib. No.: </label>GBA664487  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013517036  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A14 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/3