Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 11th edition. 
 - xxvii, 478 pages :  illustration, (col) ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-0-205-87645-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.