Smith, Ronald D.,. <br/><br/>
Strategic planning for public relations / 
Ronald D. Smith. 
 - 4th ed. 
 - New York :  Routledge,  c2013. 
 - xxxv, 520 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references (p. [495]-505) and index. 
<br/><br/><label>ISBN: </label>978-0-415-50676-2 9780203081242 (ebook) 
<br/><br/><label>LCCN: </label>2012023104 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HM1221  / .S77 2013 
<br/><br/><label>Dewey Class. No.: </label>659.2