TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.,
AU  - Semenik, Richard J.,
TI  - Advertising and integrated brand promotion/
SN  - 978-0-324-56867-7
PY  - 2009///
KW  - Advertising media planning
KW  - sears
KW  - Branding (Marketing)
KW  - Advertising
N1  - Includes index
ER  -