O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion/ / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 5th edition. 
 - xxvii, 72 p. :  ill. (col.) ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-0-324-56867-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Branding (Marketing).<br/>Advertising.