Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 2002 update. - Fort Worth, TX : Harcourt College Publishers, c2002. - xxxiii, 815, [27] p. ; 28 cm. - ( The Harcourt series in marketing .

Includes bibliographical references and index.

Includes bibliographical references and indexes.

0-03-033096-3

2001091148


Export marketing--Marketing.
Export marketing--Management--Case studies.

HF1416 / .C953 2002

658.8/48