Ace, Cathy. <br/><br/>
Effective promotional planning for e-business / 
Cathy Ace. 
 - [v], 290 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-7506-5268-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Electronic commerce.