TY  - BOOK
AU  - East, Robert.
AU  - Wright, Malcolm,
AU  - Vanhuele, Marc,
TI  - Consumer behavior: applications in marketing/ 
SN  - 978-1-4462-1123-6
PY  - 2013///
KW  - Consumer behavior
KW  - sears
KW  - Psychological aspects
KW  - Social aspects
N1  - Includes bibliographical references (p.[284]-320) and index
ER  -