East, Robert. <br/><br/>
Consumer behavior :  applications in marketing/ / 
Robert East. 
 - 2nd edition. 
 - 337 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references (p.[284]-320) and index. 
<br/><br/><label>ISBN: </label>978-1-4462-1123-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--Psychological aspects.<br/>Consumer behavior--Social aspects.