Blythe, Jim. <br/><br/>
Consumer behavior/ / 
Jim Blythe. 
 - 2nd edition. 
 - xxi, 450 p. :  ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-1-4462-6645-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.