McDaniel, Carl Jr. <br/><br/>
Marketing research :  international student version/ / 
Carl McDaniel Jr., Roger Gates. 
 - 9th edition. 
 - xxx,636 (67) p. :  ill. (some col.) ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-1-11811271-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.