Kotler, Philip. <br/><br/>
Marketing management :  an Asian perspective/ / 
Philip Kotler...[et.al.]. 
 - 4th edition. 
 - xxxiii, 830 p. :  col. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>013-198262-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.