Iacobucci, Dawn. <br/><br/>
Marketing management/ / 
Dawn Iacobucci. 
 - 2nd edition. 
 - x, 243 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-981-4416-35-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.