Cravens, David W. <br/><br/>
Strategic management/ / 
David W. Cravens. 
 - 10th edition. 
 - xiii, 653 p. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-007-132623-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing--Management--Case studies.