Anderson, Chris. <br/><br/>
The long tail :  why the future of business is selling less of more/ / 
Chris Anderson. 
 - xii, 238 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1-4013-0237-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Internet marketing.<br/>Marketing--Technological innovations.