Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel, Bruce J. Walker. 
 - 10th ed. 
 - New York :  McGraw-Hill,  c1994. 
 - xxviii, 697 p. ;  27 cm. 
 - (McGraw-Hill series in marketing) .
 - McGraw-Hill series in marketing. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0-07-061015-0 
<br/><br/><label>LCCN: </label>93028550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8