TY  - BOOK
AU  - Moutinho, Luiz.
AU  - Southern, Geoff.,
TI  - Strategic marketing management/
SN  - 978-981-4369-56-5
PY  - 2013///
KW  - Marketing
KW  - sears
KW  - Strategic planning
KW  - Decisions making
N1  - Includes index
ER  -